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  • CMS Personal Training
    CMS Personal Training

    Our team of professionals will train your team to use the Content Management System(CMS). 

  • E-Commerce Solutions
    E-Commerce Solutions

    Track your sales, download reports, monitor your entire business from anywhere.

  • Responsive Designs Available
    Responsive Designs Available

    Responsive designs allow your users to view your website the way you intended.

  • View Our Latest Projects

    Explosive, Dynamic designs that will wow you!

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  • Targeted Marketing
    Targeted Marketing

    Facebook, Twitter, LinkedIn and Pinterest are just a few of the tools we use to drive traffic to your site.

Brand or Celeb? Social Media Shows Who Super Bowl Ads Helped Most

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Getting a celebrity to shill products during the game’s valuable advertising time can do wonders to imprint a brand in consumer consciousness. But that plan can also backfire, with the celebrities themselves overshadowing the products they promote.

Overall, David Beckham dominated Super Bowl XLVI. More than 85,000 tweets mentioned him over the course of the game, according to Simply Measured. But the Beckham-in-his-undies ad helped clothing retailer H&M, too.

According to Networked Insights, the soccer player gained four times as much of the conversation on Twitter and Facebook as H&M. But his presence still pushed the brand into the eighth slot of most talked about companies on the two social networks during Super Bowl Sunday.

John Stamos also gained four times more of the conversation than the brand he endorsed, Dannon yogurt. But unlike H&M, Dannon wasn’t able to parlay that into a significant share of the online discussion, finishing outside the top 10 according to Networked Insights.

Supermodel Adriana Lima did especially well for herself when she appeared in ads for Kia and Teleflora during the game. Lima gained about 7% of the celebrity ad conversation, according to Networked Insights, and the reaction on Facebook and Twitter was overwhelmingly positive.

But her buzz did not translate into major boosts in sentiment for either of the companies she endorsed. According to NetBase, Kia’s rate of positive mentions increased by just 0.1% on Super Bowl Sunday compared to normal, and there was actually a relative dip of 1.2% in positive mentions for Teleflora.

Interestingly, the three brands that grabbed the largest share of the advertising conversation were Doritos, Coca-Cola, and Budweiser and Bud Light counted as one, according to Networked Insights. None of those companies hired major celebrities, but all did feature animals in one ad or another.

Do you think it’s worth it for brands to shell out big bucks for major celebrities in their Super Bowl ads? Or are there better ways to make a splash? Let us know in the comments.

Why CMS?(Content Manage System)

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What's Joomla?

Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

What's a content management system (CMS)?

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

Why Joomla?

So what does Joomla! offer?

Once your Joomla! site is up and running, anyone with basic word processing skills can update it by adding content, managing images and keeping company-critical data up-to-date via a simple, browser-based interface. And because it's free and easy to use, you can focus your resources on the bit that really matters - the content.

Here are some of the core features of Joomla!

Cost

  • Joomla! is absoultely free.

Ease of Use

  • Efficient control of users, links, content and files;
  • Search engine friendly URLs;
  • Image Resizing;
  • Prototyping;
  • The ability to choose your WYSIWYG Editor.

Functionality

  • Content Syndication (RSS) enabling the incorporation of news bullteins;
  • User Profiling;
  • Blog;
  • Picture Galleries;
  • Contact Management;
  • FAQ Management;
  • Banner Management;
  • Document Management;
  • Mail Form;
  • Calendar;
  • Polls;
  • Built-in search facility;
  • Search Engine visibility is easily controllable;
  • Data manager for uploading and administering information;
  • Archiving facility, enabling the re-use of content;
  • Publication of content in printable, pdf or email format;
  • Simple workflow system;
  • Multilingual frontend;
  • User Contributions.

Management & Performance

  • Content Scheduling;
  • Simple and expandable template and component system;
  • On-line Administration;
  • Asset Management;
  • Simple web Statistics;
  • Caching mechanism that speeds up the site's operation.

Security

  • Content Approval;
  • Email Verification and protection from spam robots;
  • Login History;
  • Session Management;
  • Versioning;
  • Hierarchical user groups.

Support

  • Commercial Support, including Training;
  • Large developer Community;
  • Online Help;
  • Public Forum;
  • Third-Party Developers.

Custom Web Design

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Studio Blue Creative works with many businesses in the Jackson and West Tennessee area. We help our clients establish and maintain an internet presence they can be proud of. Our team works directly with each one of our clients to develop a solution that is specific to the needs of their business. We also offer packages that have been designed to grow your customer base and increase you bottom line.

Most of our clients understand the value a good quality website affords them. A quality website design and the proper search engine optimization is vital to the success of an online presence. If you are tired of looking at the same old website and would like to see your website profits increase, let Studio Blue Creative design and optimize a new powerhouse website for you.

Websites that Pay

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Ok, so you are ready to build a website.  Right, so how do you do that?

I know ... call your brother-in-law.  He does that kinda stuff, right?  WRONG!!!

Your brother-in-law or cousin or neighbor's kid might be able to design your website and they might even be able to make it work but they DO NOT have the ability to get you to the top of Google or get customers to buy online from you.

Lets test this theory.  The next time you are tempted to use someone in your circle please do us a favor and ask them these questions:

 Can I change my own website pages?

Studio Blue Creative uses a content management system so you can change pictures and text as you see fit, simply by logging in.

Is my shopping cart going to have an SSL?

An SSL, Secure Socket Layer, prevent hackers from getting credit card numbers from your customers.


Are you hosting my website or do I need someone else to do that?


You want to be able to make one phone call if something goes wrong.


How can I get my website to show up on Google?


This is a tricky one, but we have developed a system to "push you up" in the rankings.


After you are finished building my website, what happens then?


Websites that improve in the rankings are constantly evolving.  Studio Blue has a process that continually works to increase your visibility and rank on Google and other search engines.

Do you work with other (insert your business type here)?

We work for only one client in each vertical market so that we are not competing with ourselves.  This is the most important thing!!

 

 

Studio Blue Creative is Hiring!

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Sales Profesionals

Are you looking for a part-time or full-time position with a forward thinking, well put together company?  Would you like to earn an extra $1000 a month for 10 hours work? How about $100,000 a year or more full-time?  Are you a self starter?  Goal oriented?

Welcome to Studio Blue Creative.

All you need is desire.

Every legitimate business needs an effective website.  We make this painless, fast and cost effective. Here is how you can be their hero...         Heros click here.

Web Designers

Are you a talented creative seeking steady work in a fun and fast paced environment?  Work from home or at our office it doesn't matter.  You must be able to meet client needs within the time allotted.

 

Welcome to Studio Blue Creative.

Web Developers

Studio Blue Creative is seeking fast php and cms developers.  We primarily use Joomla and Wordpress for development but you will need some PHP development skills for database connectivity etc.  If you are willing to work for a percentage of the profit and work on schedule we want to talk to you.

 

StudioBlueCreative.com, an  EOE, is seeking qualified folks to join our team.  Our goal is to hire 30 people for sales before the end of 2011.  Use the contact form below to apply.

 

Developers click here.

Contact Information

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Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
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Phone: 731.402.0402
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Benefits

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