Internet Marketing

Web Design, SEO, Marketing and Social Media Management

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    CMS Personal Training

    Our team of professionals will train your team to use the Content Management System(CMS). 

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    E-Commerce Solutions

    Track your sales, download reports, monitor your entire business from anywhere.

  • Responsive Designs Available
    Responsive Designs Available

    Responsive designs allow your users to view your website the way you intended.

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    Explosive, Dynamic designs that will wow you!

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  • Targeted Marketing
    Targeted Marketing

    Facebook, Twitter, LinkedIn and Pinterest are just a few of the tools we use to drive traffic to your site.

Make Your Online Business Grow with SEO!

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logoEvery business operating in today's competitive world needs a fully-functioning, full-service website that makes SEO (Search Engine Optimization), i.e. trying to get your site listed as high as possible on Google and Bing search-results pages, a part of their growth strategy. The goal of most any website is (or should be) to maximize a product's or service's exposure and to increase the traffic to the site itself, thereby building business.  Studio Blue Creative can put this piece into place for you and manage it so that your business is optimized but your workload isn't!

We at SBC know that you are busy with your business and may not have the time or the knowledge to build and maintain a viable and innovative website that constantly works to put your business in the front of online traffic. Maintaining and increasing SEO for a website may involve editing its content, using HTML and associated coding to both increase its relevance to specific keywords, and removing barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Studio Blue Creative can handle all of this and more for you!

We can design and manage your webpage for you, keep it at the forefront of searches, and highlight it though social media sites like Facebook and Twitter. Contact us today for more information about how we can optimize your business's potential through innovative internet marketing tools and management.

Responsive Website Design for Your Website

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responsive website design layoutsResponsive Web Design (RWD), in a nutshell, takes the costly and time-consuming task of creating several different versions of a website -- mobile, desktop, tablet -- and throws it out the window. It allows you to create one website that is compatible with any and every digital web device.


Not only is Responsive Design affordable and easy to maintain, it has several SEO benefits that traditional websites do not have. Here are some reasons RWD’s marketing benefits are reason enough to make the switch, and why Studio Blue Creative believes it to be important for your business:


1. Keeps your content consistent across several different sites


With a Responsive Web Design, you don’t have to worry about updating several different versions of a website in order to keep the mobile, tablet and desktop versions consistent. Update one, update all. This increases the value of your site to visitors, and in turn, the search engines.


2. Prevents tag issues and duplicate content penalties


RWD takes three sites and makes them one site. No longer will you need to place canonical tags on pages to prevent duplicate content penalties across your mobile and desktop versions. It streamlines your web design efforts and kills three birds with one stone.


3. Compiles all inbound links to one location


When a person searching on a mobile device plugs a URL into a mobile search engine, the desktop URL is often redirected to a mobile-specific URL. Inbound links (links to your domain) are seen as votes for your site by the search engines. The more inbound links your site has, the higher it will rank for various keywords related to said links.
The problem, however, is that mobile sites receive hardly any of the “link juice” earned by these inbound links because they have different URLs (and are accessed through redirects), and it results in lower mobile rankings. An RWD site fortunately has the same URL across all devices, which ensures that mobile, tablet and desktop rankings are all on the up and up.

To discuss the latest responsive design applications for your website, contact Studio Blue Creative for this and all your web-design needs!

The 5 Pillars of Online Marketing

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studioblue-logoStudio Blue Creative is here to help you get the maximum benefit from your existing website, or to create you a new, competitive one that will put your business on the fast track for growth and visibility. 

From time to time, it’s helpful to brush up on the fundamentals of building and growing your site. Even the most diligent marketing practitioners can lose sight of the basics and end up neglecting the crucial building blocks of success. To stay competitive online it’s no longer acceptable to master one or two pillars and ignore the rest.

There are five in particular that stand out and are worthy of ongoing study and practice:

1. Design
Many marketers grossly underestimate the role design plays and keep it off their list of priorities. The truth is that, with subpar design, it’s impossible to effectively communicate any type of marketing message. Without design, none of the other pillars matter. It’s irrelevant if 10 million visitors land on a page if the design looks like it was done by a sixth grader.

Wait, my website looks fine! I had it built by a professional.

The problem is that we might think our design is top notch when in fact nothing could be further from the truth. We never know because we never bother testing it. If you’ve yet to do so, try using Google’s website optimizer tool. Run tests to see how well your design converts visitors into customers or subscribers. To have efficient web design, we must learn how to take our own opinions out of the matter and let the numbers do the talking. The best design is always optimized for conversions.

2. Copywriting
The copy on your site can be a make or break factor when it comes down to a visitor deciding to leave or take the necessary action to convert, such as making a purchase or providing an email address. Solid copywriting starts with not just a grasp of basic grammar and language, but also an understanding of what motivates and entices people to take action. Simply put, good copy turns visitors into customers.

3. SEO
Learning search engine optimization (SEO) best practices is one of the smartest investments one can make when it comes to generating ongoing exposure and traffic to a site. Almost everyone uses search engines and the sites that rank higher are logically going to be visited more often. SEO isn’t a short term play; it takes patience and an ongoing commitment. Some people stop at on page SEO and neglect off-page SEO, while others focus on creating lots of content for their site, but fail to properly optimize it. SEO work is never really finished, but the payoffs can last long into the future.

4. Email
If you’re not collecting emails on your site you’re missing out on opportunities. With all the attention giving to SEO and social, we tend to forget that email marketing has been around longer and has a higher ROI than almost any other type of online marketing discipline. Collecting emails is as easy as offering up a newsletter, e-book, or other piece of content in exchange.

5. Social Media
Too many people take a “set it and forget it” type of attitude when it comes to social media and then end up wondering why they’re not seeing results. Participating in social media is more than just periodically updating Facebook and Twitter, there’s a level of awareness, transparency, and humility required unlike that of any of the other 4 pillars. Social media requires creative ways of reaching out and one on one brand to customer conversations. It’s not going away and it’s only going to get more complicated in the future. Those who don’t make a commitment towards social media will risk losing ground over those who do.

The five pillars of Internet marketing are often interconnected and thus should each be given their due diligence. Focus attention towards the weak spots and consider getting outside help with areas that are beyond your reach. Make no mistake that if you avoid any pillar for too long; you’ll eventually come to regret it.

Contact us at SBC today and get started increasing your site's viability and visibility!

Who Should "Do You" When it comes to Your Web-based Business?

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There are several things to consider when shopping for and choosing the best framework for your business's website - the best company to help you "do you." Your framework should provide:

  • Clear product information
  • Proper categorization
  • Easy sort and filter mechanisms to get your users to the right product quickly
  • Simple ordering process
  • Easy search option for your user to navigate through the site
  • Good product images on a clear background.
  • Social Media integration to improve your online visibility and influence
  • Focus on SEO
  • Custom design (NOT cookie cutter)
  • Reporting Features
  • Great Customer Experience

Studio Blue Creative provides all these and more: contact us today and let us customize your business's website to tailor-fit your customer base and bring ongoing attention from new customers!

Let SBC Work Your Website!

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You may be asking yourself, "How can I do this online marketing thing - I know very little about websites other than how to click a link to get to one?" That's where Studio Blue Creative comes in! We know that you are busy with your business and may not have the time or the knowledge to build and maintain a viable and innovative website that constantly works to put your business at the front of online traffic. Maintaining and increasing SEO for a website may involve editing its content, using HTML and associated coding to both increase its relevance to specific keywords, and removing barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. SBC can handle all of this and more for you!

We can design and manage your  website for you, keep it at the forefront of searches, and highlight it through social media sites like Facebook and Twitter. Check out our web design portfolio, then contact us and let us get started helping you to optimize your business's potential through innovative internet marketing tools and management.

 

photo credit: ukessays.com

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