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Studio Blue Creative: What Can We Do for Your Business?

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What can Studio Blue Creative do for you? We can take the work out of internet marketing for you. Why is it so important? Many business owners don’t realize the importance and effectiveness of online selling and marketing will have on their company.

There are 6 Benefits of Internet Marketing that will help your business.
1.    Convenience
-    It is convenient. Internet marketing allows you to service customers around the clock and around the world at any time without worrying about store hours, employee overtime, and more. Online product catalogs allow consumers to browse store items whenever and wherever it is convenient for them from their IPads, phones, and laptops.

2.    Reach
-    Marketing your company on the internet allows you to reach different targeted audiences, overcoming barriers of distance and more. Also allowing you to sell and service without opening other various outlets, thus widening your targeted market.

3.    Cost
-    Consider the cost of a sales person that works for you company now.  Add in overtime for that person if they only worked 80 hours a week.  Got it?  Now consider a 24-hour employee that could sell, answer frequently asked questions and contact you if they needed help. What if that employee was the new go to guy for all your other employees?  What is that worth?

4.    Personalized
-    Personalize pricing and offers to customers based on history and preference. This information also provides data for selling campaigns, SocialCoupon offers and email promotions.

5.    Relationships
-    Just because you don’t see the customers face-to-face, it does not mean that you lose that customer relationship, if anything, you build it. After the customer purchases a product your company can send follow up emails offering coupons, deals, etc.

6.    Social
-    Finally, internet marketing takes full advantage of the importance of social media outlets like Facebook, Twitter, Tumblr, Instragram, etc.

Internet Marketing helps not only your business but your customers as well: when your business is online, it is convenient, easy, and accessible. SBC has the tools to not only make your business innovative and relevant to your customer base, but to also help you grow your business by keeping it at the top of search engines.  Let us do the work for you!  View our website portfolio and contact us today!

Online Marketing Principles For Successful Growth Strategies

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online-marketing
If you have realistic goals and are honest about your online marketing, you will be able to admit that your marketing is done for money and profits. Being self-employed is a wonderful thing; you should stay excited about your niche and telling customers about it, but you need to focus on money! Try incorporating the tips below into your own Internet marketing endeavors.

Incorporate the word "fast" into your ad campaigns and language surrounding products and purchases. Since many people place more value on time than money, be clear about what you do in a quick manner.

A good strategy is to know what your competitors are doing. It isn't hard to view your competitors and evaluate their features. You will be able to ascertain their visitor numbers, and this will give you a good comparison point for your own site.

Make sure to take advantage of social media to grow your customer base. Facebook and Twitter accounts allow you to interact with customers and help to create buzz. You can use Twitter as a way of having a casual conversation with your clientele.

Although you may not know it at first, you are well-equipped to create a successful online marketing strategy. Rather than expensive software or quick-money schemes, you simply need to use your innovative mind. Dedicate yourself to learning the ins and outs of the internet marketing world, and you will be on your way to advertising success before you know it.

Use tech tools to find how well your internet marketing campaign is working for you. Many of the bigger online companies have tracking meters available that will show you the precise number of visitors in comparison with buyers and repeat visitors.

These web analysis products are designed to suit a number of uses and easily integrate with you sites pre-existing software.

Direct marketing should not be kept entirely separate from your online marketing strategy; meld the two and your efforts will be rewarded. Customers can be contacted by phone, fax or email to inform them of your services and specials. A lot of the needed information can be acquired by consulting the actual yellow pages or the phone books available online.

Establishing yourself as an authority in your field can gain a great deal of respect for your business. Use the truth to your advantage by making people aware that you are in charge. "Toot your own horn!" By describing your position as the President or the CEO of a company that "specializes" in something, you will create instant credibility.

Offer proof that any claims you make about a product you are selling are true. Just because you claim that your Italian language course works doesn't do anything to make your customers believe you. However, if you include a video of someone using your course to speak Italian you will gain credibility. Make a video of yourself demonstrating your products or performing the services you advertise to convince your audience.

With the ideas and inspiration you've just read, you should be feeling more confident in your ability to make things happen for your business. You ensure that all your effort is worth it, and you also get to pursue your passion.

Studio Blue Creative can help you maximize your website's effectiveness and help you to maintain its relevance and innovation as you build your business and hone your growth strategy.  View our web design portfolio to get an idea of what we do, and contact us today to get started!

10 Necessary Steps to Growing Your Online Business

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Having a plan for growing your online business or building an online presence for your existing business is crucial for growth and ultimate success.  In his article on the entrepreneur.com website, "10 Things You Must Do to Grow Your Online Business in the First Year," Writer Drew Hendricks lists step you can take you ensure that your business gets started as quickly and strongly as possible:

"Business forecasts indicate that e-commerce is exploding, which means now is the perfect time for startups to firmly establish their online stores. There are numerous tactics for nurturing a new online business. If you're just getting started, now's the perfect time to make sure all the elements for your online success are in place.

Let’s review 10 crucial steps to capitalizing on this trend:

1. Carefully target the online audience. 

E-commerce depends largely on a reputable, accessible online presence. To be recognized as such, businesses must make themselves available to those who are most likely to notice. Identify the demographic characteristics of consumers who will benefit from relevant products and services, and base marketing strategies on these details.

2. Create high-quality content and deliver it at high speed.

High-quality content is described as relevant and engaging information that encourages site visitors to return in the future. Content should reflect the given brand in tone and style, and include the company’s mission statement, services, and policies. It should also offer industry education and urge interaction with consumers. This may take the form of asking questions, answers to which can be provided in online comment sections. Interaction can also take place via surveys and contests.

But Internet-based businesses live and die by their online visibility and credibility, and they’re judged by more than just consumers. They’re also judged by search engines, which play a major role in bestowing that credibility and visibility. In the wake of recent security vulnerabilities making national headlines such as the HeartBleed bug, secure web hosting which thwarts vulnerabilities is essential for maintaining credibility, and speedy website load times are essential for delivering a positive user experience, maximizing sales conversions and optimizing from an SEO (search engine optimization) perspective.

Amazon reported a 1 percent revenue increase for every 100 milliseconds improvement in load time. Furthermore, Google has stated that fast load speeds are indeed a factor in the ranking algorithm. In response, VPS hosting is quickly becoming more popular among new businesses looking to maximize site speed, as opposed to traditional, shared hosting services.

3. Personalize content.

Visitors know that unique, individualized web experiences are possible, which is why they expect such features. Take advantage of available technology that can generate shopping selections based on personal preferences. While some of the larger websites (Google, Apple, Facebook, etc.) have apps built into their system that identify users and track their online movements, small businesses might focus on smaller CRM solutions. Batchbook, ContactMe, and Zoho are perfect CRM software solutions for small businesses, each costing less than $20 a month.  

 4. Invest in mobile capabilities. 

Consumer use of mobile devices is greater than ever before, which is why a robust mobile e-commerce platform is crucial. Available solutions include mobile sites, responsive sites, apps, click-to-call tools, maps and real-time notifications.

5. Integrate sales channels.

Enable consumers to experience the brand similarly across all channels of interaction and methods of shopping. Promotions, products, services, company information, and policies should be available both on and offline.

6. Consider subscription. 

Subscription commerce occurs in various forms. For instance, the replenishment model allows for a product to be sent to a customer every month or other regular basis. The discovery model provides for new and exciting experiences with each delivery. These may include customized or rare items. It’s up to the company to decide which form of subscription works best for them and to implement that into their sales and marketing strategies. Most CRM software and programs organize consumer data that can be used to delineate and track which model each customer prefers and whether the customer has subscribed or not.

7. Remember logistics. 

Scalability is integral to growing a business. To accommodate growth, third-parties such as UPS, Nippon Express, or DB Schenker can be depended upon to manage large and complex transactions. Costs will vary based upon the size of the transaction, the size of shipments, the distance that products need to be shipped or the complexity of the transaction. Third-party logistics become more cost effective as a company grows and handles larger transactions. Reverse logistics -- the efficient handling of product exchanges and returns -- is significant as well.

For Internet-based businesses, website speed, security and infrastructure are important foundations of not only logistics but also SEO. These aspects of online business translate to better search engine visibility, resulting in more traffic, leads, brand credibility, and sales. Speeding up your website is crucial for online logistics.

8. Skip the middlemen.

Thanks to the Internet, small businesses can reach consumers quickly and easily. Also, manufacturers are increasingly eager to work directly with small businesses because they realize small brands are likely to bring new and innovative products to the marketplace -- they are less limited by minimal shelf space and complex supply chains.

9. Sell Internet-only merchandise.

Although essential to maintain continuity across multiple sales channels, it is still possible to offer products via the Internet only. Doing so builds an exclusive brand with e-commerce as the core distribution channel. By offering certain products in only one arena, it is possible to maintain greater control over margins.

10. Curate a proprietary selection.

Proprietary selection refers to a strategy dedicated to “curating” a deep but narrow array of exclusive products in a specific segment. These areas give the relevant merchandise the allure of distinction due to original characteristics and the difficulty of locating such a selection elsewhere."

One of the main goals of any business is consistent growth, and at Studio Blue Creative, it is our goal to help you achieve this.  Check out our web design portfolio, and contact us today to get started building a dynamic website for your online business that will keep your work relevant and your content current.

Web Presence is Essential to Rocking your Online Biz!

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Studio Blue Creative uses innovative ways to help make your company number one. We specialize in web design to attract attention to your business. We also focus on SEO, Search Engine Optimization. SEO is a tactic we use to help your business gain recognition. SEO is a marketing strategy that uses keywords and phrases that customers may employ to find certain items or places with the goal of making your business high on your search engine's list of sites. Search Engine Optimization is key to helping your business succeed. For example, when a customer searches for something in a search engine bar, they want to find the information quick and easy. Now, you may have the best website with all the right information on it, but that doesn’t matter because your website is listed on page 10 in the search engine. SSP can maximize your business's SEO to promote your website more effectively so that your company’s website goes from page 10 to page 1, thus attracting more customers and more buyers.
    
SBC also helps in social media management. Facebook and Twitter continue to grow rapidly and everyone is on one or the other. SBC will help promote your business to all targeted audience by using blogs and posting about your products and services on social media sites. It is our goal at SBC to use all available tools to advance your web presence! Contact us today and let us catapult your business to the top!

Happy Independence Day from SBC!!

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Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
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