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Relevance and SoLoMo with Studio Blue Creative

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It is no longer enough just to have a website or web store for your business- your online marketing strategy has to be and stay relevant to consumers in all situations and appeal to them socially, locally, and be mobile device friendly: SoLoMo. At Studio Blue Creative, our goal is to help your online presence stay current and relevant in all contexts to appeal not only to current customers and those typically interested in your goods or services, but to also attract a wider audience and jump start ongoing growth for your business.

In his January 2012 blog post "Why Relevance Rules Digital Marketing," Jonathan Gardner, Director of Communications for Turn (the iCloud platform) and global marketing guru, had this to say about relevance and digital marketing:

"When you look at the buffet of content available to us these days – from every conceivable source, on every established and emerging platform – you might think that content remains the manna of digital marketing that it once was.

It’d be an understatement to say that brands have embraced content creation as a marketing strategy. Branded content has become a staple of cross-platform, integrated marketing campaigns everywhere, as a nearly fail-proof way to engage consumers, and turn them into customers. As industry analyst Rebecca Lieb said recently, every single one of the major brands she speaks with is increasing its production of original content.

But am I alone in thinking that maybe it’s enough already? Sooner or later, some savvy startup or sprawling conglomerate has to realize that the long tail is losing its appeal. More isn’t always better, as Sheena Iyengar said in her awesome TED Talk. What we need isn’t customization, but relevance.

So how can we, as marketers, deliver the relevance customers want and need? How can we ensure that our content – whether it’s an article, an ad, or an image – reaches the right consumers in the most relevant and meaningful way?

Behavioral targeting gets part of the job done. Knowing what a potential shopper has recently done online, what sites they visited, what eCommerce channels they browsed gives us a sense of their past behavior, and some indication of what they’re likely to view, see, and buy in the future. But our online lives – like the ones we live in the real world – are complex, and to understand a consumer’s likely intent, we first need to understand his or her contexts.

That’s right – contexts, plural. As Tom Wentworth wrote on Mashable recently, if targeting is to deliver effective results, marketers need to understand changes in consumer context. His example? “You might be a 45-year-old technology manager who likes jazz and runs marathons, but you’re also a husband, a son, an uncle and a friend — and your purchases reflect all those different contexts.”

Smart marketing strategies need to combine behavioral – or “personal” – relevance with contextual relevance.

SoLoMo (social, local, mobile if you’ve somehow avoided it so far) is part of our buzzy jargon now. If you’re doing a social media campaign, think about the contexts. For instance, a young working mom on Pinterest is in the context of seeing popular recipes her friends are cooking, or she’s on LinkedIn researching advice about work/life balance, and on Facebook accepting invitations for a night out with friends. The content is being shaped, controlled, and shared by the user (consumer), but it’s the contexts that marketers need to understand to deliver a message that will resonate with the consumer.

Local creates amazing opportunities to look at context. When I check in on Foursquare, I choose to share my real-time, local context. Brands including Starwood Hotels and History Channel are experimenting with new ways to harness and leverage that data. Others will inevitably follow, as devices (wearable and otherwise) continue to get smarter.

Don’t forget that ALL of this – even the So and the Lo – is mobile. With mobile Internet usage expected to soon surpass desktop, nearly all media consumption is bound to soon be mobile. As a result, contexts will shift ever more fluidly.

It’s overwhelming, sure. But consider the possibilities, both for marketers and for consumers who welcome relevant, personalized brand engagement in the right context. We’re just beginning to glimpse a bit of what the future might hold. Ford and other auto companies are pushing forward with new telematics that can understand consumers’ health and wellness, and Google’s “self-driving” car concept is starting to seem not only sensible, but possibly inevitable. Soon our cars will know where we are, what we like to eat, and when we tend to get hungry. It’s not too hard to imagine our dashboard suggesting we pop off at the next exit for a top-rated BBQ joint.

Exciting, right? And all empowered by context. So let’s not forget that regardless of the platform, whatever the device, and however smart the strategy, content still matters – but relevance and context rule."

SBC understands the ever-evolving ways that people interact with content and can help you to create a website and online presence that is relevant to your target audience and interesting to new consumers.  Check out our web design profile and contact us today to get started!

Happy Father's Day from Studio Blue Creative!

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Websites that Work

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Ok, so you are ready to build a website.  Right, so how do you do that?

I know ... call your brother-in-law.  He does that kinda stuff, right?  WRONG!!!

Your brother-in-law or cousin or neighbor's kid might be able to design your website, and they might even be able to make it work, but they DO NOT have the ability to get you to the top of Google or to get customers to buy online from you.

Lets test this theory.  The next time you are tempted to use someone in your circle please do us a favor and ask them these questions:

 Can I change my own website pages?

Studio Blue Creative uses a content management system so you can change pictures and text as you see fit, simply by logging in.

Is my shopping cart going to have an SSL?

An SSL, Secure Socket Layer, prevent hackers from getting credit card numbers from your customers.


Are you hosting my website or do I need someone else to do that?


You want to be able to make one phone call if something goes wrong.


How can I get my website to show up on Google?


This is a tricky one, but we have developed a system to "push you up" in the rankings.


After you are finished building my website, what happens then?


Websites that improve in the rankings are constantly evolving.  Studio Blue has a process that continually works to increase your visibility and rank on Google and other search engines.

 

Do you work with other (insert your business type here)?

We work for only one client in each vertical market so that we are not competing with ourselves.  This is the most important thing!!

 

NOTHING can compare to having a professional at your service to keep your website current, maximize your SEO, and help your website work for you, and Studio Blue Creative does all those things and more! Take a look at our web design portfolio and contact us today!

 

 

Social Media Marketing Tips to Boost Your Business

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If you're not having as much success as you'd like at driving traffic to your sites or advertising your products through traditional means, consider using social media marketing as a springboard to your success. We at Studio Blue Creative understand the potential boon to your business that Social media marketing can be - it is not just a way to garner a large new audience. 

Be patient when using a social media site. People need to trust you and your business. Take your time and focus on one reputable customer at a time and build your own good reputation. In no time at all you will have a growing list of clients.

If you give the customer an easier, friendlier first impression, your customers will be eased into your business and will want to stay.

Share company information on social media sites. You can write profile descriptions about certain employees and different workplace experiences. Use whatever you can to show your company in the best light.

If you are considering opening a page on Facebook to promote your business, take the time to research what other similar businesses are doing with their pages. When you go over their pages, you can figure out what works, you can adapt your page in a way to succeed more than any other pages you see. Make sure your page appealing and appealing.

Is your site about home decorating or improvement? Visit the pages of home decorating show pages and make comments. Are you writing for a pet blogger? Leave your comments on the pages of pet store chains. This is a simple method will help increase the number of followers you have.

Be careful with the voice you intend to use when advertising using social media channels - positivity and professionalism go a long way toward building your business's reputation.

Be an active member of social communities and comment on other people's posts. A simple way to promote yourself is to engage others in the same niche as yours. This can become a great networking opportunity and draw others with similar interests to your own site.

Never be scared to ask for tips when working with a social media marketing campaign. This market is enormous; there are many designers and consultants in the business. They do cost money, so you will need to spend a lot if you choose to go this route.

Using the new and the old together is what makes SMM so influential.

Always ensure that your social network pages have new content regularly. Many followers in social media have an expectation of frequent updates, and if you aren't offering this to the consumers, you can hurt your reputation online and lose followers. Make an effort to provide updates several times each week.

Adding different features on your social sites, comment features, the ability to rate content and more will make your social media website interactive and user friendly.

You should now be well-armed to undertake a social media marketing campaign. Use the tips that will be most effective for your business. You should at least have the very basics down. Overall, social media is budget friendly, and yet it can have major impact. Contact us at SBC and let us help you to begin your social media marketing efforts today. We specialize not only in website design, but also in using social media promotion to maximize SEO to keep your website current and relevant. 

Let SBC Provide the Best Framework for your Web-based Business!

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There are several things to consider when shopping for and choosing the best framework for your business's website - the best company to help you "do you." Your framework should provide:

  • Clear product information
  • Proper categorization
  • Easy sort and filter mechanisms to get your users to the right product quickly
  • Simple ordering process
  • Easy search option for your user to navigate through the site
  • Good product images on a clear background.
  • Social Media integration to improve your online visibility and influence
  • Focus on SEO
  • Custom design (NOT cookie cutter)
  • Reporting Features
  • Great Customer Experience

Studio Blue Creative provides all these and more: contact us today and let us customize your business's website to tailor-fit your customer base and bring ongoing attention from new customers!

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Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
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Phone: 731.402.0402
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