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What a weekend


image-lodgingmainHi Folks! We here at Studio Blue Creative have had a wicked fun Memorial Day Weekend!!  We spent most of it on the lake watching the boats and sun touched people.  If you were on Kentucky Lake off of Paris Landing we were the crew doing the extreme tubing and having a blast.  We had a great time and had to break some kind of record for the longest continuous tubing session on record!!!

I have to admit that our sales director, Paul Reed, had to have the longest ride and showed the young bucks how it was done.  He was doing stunts on the tube and finally lost it during a double flip with a half ganer!!  Just kidding.... he flipped off trying to stand on the tube.  No one else even attempted to stand.

It just goes to show that we are willing to go the distance to take on the impossible and we are conquering the issues that other firms are shying away from.  We stand on solid ground and strive to support our clients with high quality solutions for everyday problems.  We push for the greatest results and support our clients in their goals.

Check us out, we are fun, informed and client oriented!

The ol' rugged flag



I recently was called to serve on Jury Duty. So I did what most of us do when called to serve. I tried to get out of it.

But then something happened that changed my mind.

My youngest son asked if I was going to GET to see a trial in real life.  Hmmm . . . A duty, a privilege, an honor. So I served. We have a duty to serve just as so many others before us have. Solders and their families have given their time, their bodies and even their lives so that we might have the choice to serve. 


The soldiers here at Studio Blue will be with our families and friends this Memorial Day weekend.  We hope that you enjoy the freedoms that our soldiers have fought to preserve.  If you should need our services please don't hesitate to contact us at 731-402-0402 or 731-616-0090.  We are here to serve.

I believe Johnny Cash said it best:


ragged-flag"Ragged Old Flag"

I walked through a county courthouse square
On a park bench, an old man was sittin' there.
I said, "Your old court house is kinda run down,
He said, "Naw, it'll do for our little town".
I said, "Your old flag pole is leaned a little bit,
And that's a ragged old flag you got hangin' on it".
He said, "Have a seat", and I sat down,
"Is this the first time you've been to our little town"
I said, "I think it is"
He said "I don't like to brag, but we're kinda proud of
That Ragged Old Flag

"You see, we got a little hole in that flag there,
When Washington took it across the Delaware.
and It got powder burned the night Francis Scott Key sat watching it,
writing "Say Can You See"
It got a rip in New Orleans, with Packingham & Jackson
tugging at its seams.
and It almost fell at the Alamo
beside the Texas flag,
But she waved on though.
She got cut with a sword at Chancellorsville,
And she got cut again at Shiloh Hill.
There was Robert E. Lee and Beauregard and Bragg,
And the south wind blew hard on
That Ragged Old Flag

"On Flanders Field in World War I,
She got a big hole from a Bertha Gun,
She turned blood red in World War II
She hung limp, and low, a time or two,
She was in Korea, Vietnam, She went where she was sent
by her Uncle Sam.
She waved from our ships upon the briny foam
and now they've about quit wavin' back here at home
in her own good land here She's been abused,
She's been burned, dishonored, denied an' refused,
And the government for which she stands
Has been scandalized throughout out the land.
And she's getting thread bare, and she's wearin' thin,
But she's in good shape, for the shape she's in.
Cause she's been through the fire before
and i believe she can take a whole lot more.

"So we raise her up every morning
And we bring her down slow every night,
We don't let her touch the ground,
And we fold her up right.
On second thought
I *do* like to brag
Cause I'm mighty proud of
That Ragged Old Flag"

Mass Marketing vs. Targeted Marketing


It has long been the belief of many business owners that in order to build a great internet business you need traffic.  That is a no brainer.  Traffic can come from many different venues including the search engines, youtube, facebook and the other social networks even from email blasts.

So let's say you start a wonderful marketing campaign with email blasts and a new website or a new product released and you get a great response from it and the users just flock to your website.  Great right?  Not if they are there for the wrong reasons.  What if they see your site and then leave?  What now?  You got them to the site what went wrong?

Well the most likely problem has something to do with the audience not the website.  If potential customers show up to your site for the wrong reason or are searching for something close to what you offer then they will just leave. 

The solution to this problem is technique called targeting your marketing.  If this sounds like I am talking down to you please remember that this is the key to a strong profit from any marketing campaign.  For instance, if I am selling web design in Tupelo Ms and I use a keyword phrase such as "development in Tupelo".  The likelihood of me getting users looking for construction companies from Tupelo is very high.  Target your marketing. Use a laser pointer to spell out exactly what it is you are promoting.  Do not fear a low response number.  If your receive quality respondents that are looking for your new product then you have done a great job marketing the product and will convert more users to customers.

Remember marketing for shear awareness of your presence is a very expensive endeavor and will not guarantee ANY conversion, but targeted marketing is far less costly and delivers desired results every time.

Why Brands Are Clueless About Social Media


Most companies are still approaching social media in the wrong way, says Larry Friedman, the chief research officer at TNS, North America. He points out marketers’ biggest mistakes and explains why return on investment is so tough to measure.

(Interview has been condensed and edited.)

Larry Friedman: Yeah, I think so. A lot of people are struggling with it, partly because it’s just so different. People tend to see it as a variation off of digital (media), which is just a variation off of traditional (media) in some sense. But they haven’t really gotten that it’s fundamentally different. And the major fundamental difference has to do with that lack of control. It’s not about you – it’s about people talking. You can make it very complicated sounding if you want, but if you strip away social media to its essence, it’s people talking. As a brand, how do you become part of that conversation?

Well, interjection is a funny term. You can be a bore on social media by talking about yourself. So I think everybody is still trying to sort that out. It’s still really very new. One of my concerns is that there’s just going to be a lot of pressure to show results really quickly and companies are going to lose interest if they don’t see some immediate result, or they don’t sort it all out within months.

When you start to talk about ROI, CFOs immediately start thinking about dollars, which is what their job is and that’s ultimately what the job of business is – to drive revenue. When you think of social media ROI, you have to start thinking about: What is the return and what is the investment? And how does this contribute towards building business? It may not be as direct as call-to-action advertising.

A lot of the (consumer packaged goods) companies, the automotive companies, are really trying lots of different things. It’s a matter of being really active and being open-minded and experimental at this point. To be part of any good conversation, you have to show interest in the other party, and your thought has to be around engaging the other party in the conversation. So it’s not a matter of controlling the conversation.

Well, one of the things is when they’re basically putting an advertisement onto social media, and somehow they think they have a social media campaign.

No, it doesn’t work like that. Let’s get real. You’re forgetting about the word “social” and you’re only thinking about the word “media" -- this is just another place where I can put my advertisement. We’re thinking about how do you engage people in the long run? There are just so many simple things that brands need to do to build a relationship. The basic fundamental mistake that I see made is just treating this as another place to put advertising.

I’m seeing a little bit of a divorce between social media as a listening platform. In other words, using it as a source of information. That’s what a lot of people have done, starting five years ago. But, we’re seeing a real shift in brands wanting to be active in marketing their brands in social media. And when you think of conversation, you can’t really divorce the two. It’s a matter of listening carefully and speaking.

Keyword Linking


Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you may not know about is the text that surrounds your links. This is just as important as your internal links with anchor text.

You may have a link in the footer or the sidebar of someone else’s web site. Yet you need to find out what the surrounding text is around those locations. You don’t want to appear to be nothing more than on a list of paid links located on another site. Instead, you want those links to be promoting you as a trustworthy site that has something of value to offer them. You want the links to your web site surrounded by text, as if the other site is “talking about” and thus pointing to your web site.

Let’s take a look at an example list of links:

- Search Engine Watch
- Search Engine Land
- Search Engine Roundtable

That above is a list of links. Although it is a list of some of my favorite search engine related web sites, those links are not really the “ideal” type of links. Sure, they all include keywords related to “search engines”. Let’s take a look at the next paragraph of text:

    The search engine news web site that has been around the longest is Search Engine Watch. SEW was run by Danny Sullivan, who now operates Search Engine Land. Barry is in charge of Search Engine Roundtable, which updates their site several times each day–and tends to have information that you won’t find on those other search engine sites.

The text that is around the links in the paragraph above provide context and are relevant to the paragraph. So, the search engines (mainly Google) tend to “like” those links better than if the links might appear as a list (as shown above). While there are other factors involved, such as whether or not those links appear on a sidebar, in a footer, or somewhere lower on the site (perhaps you have to scroll down a bit to see them), it is always preferred to have your link surrounded by text.

If you already have links to your web site, or are analyzing your current links, you may want to see the the text that surrounds your links. If you aren’t happy with it, or if the text that surrounds your link is not on-topic, take the time to talk to the web site owner that’s linking to you–you may be able to get it changed.

Contact Information

Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
Phone: 731.402.0402
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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