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  • Testimonial 1

    I always wanted a website that looked high tech and had the feel of a large national company. I am no longer ashamed to tell people to look at my website. I enjoy the complements.

    EMG Audit

  • Testimonial 3

    Studio Blue Creative blogs for us, and directs all of our Social Media efforts.  They have taken that burden off of us so we can focus on our business.  We are so impressed!

    PICME Aviation

  • Testimonial 4

    We have a new client in McKenzie that we would not have had a chance with had the client's daughter not found us on the Web. She searched & found us. Thanks Studio Blue!

    S Smith

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Characteristics of a Great Business Website



Studio Blue Creative works to make sure that your website is competitive with any out there, and we do so by staying current and knowing what elements go in to making a website effective.'s senior software developer, Romil Goel, writes this about the "Top 10 Characteristics and Qualities of a Good Website":

As it is said first impression is the last impression, first experience of a user with your website makes first and important impression of your business, quality and brand.

When you're building a new website, or working to make your existing site the best that it can be, use this checklist of 10 Qualities of a Good Website to ensure your site will be attractive, solid and visible :

1. Original and fresh Content

    "Content is King". The more relevant and updated content your website have, more will be its usability.
    Good quality content provides the information user is looking for.

2. User Friendly Naviagtion

    A good site navigation is like a GPS that helps user find the relevant content out of your website.
    If your website has a lot of content, provide a search box so visitors can quickly find what they are looking for.
    Keep your navigation consistent from page to page to avoid any possible confusion.

3. Simple and Professional Design

    A good website should have an automatically attracts user's eyes. Be sure the colors used should contrast well and your text doesn't require a magnifying glass to read.
    With every design element added, take a step back and make sure it serves a purpose and does not detract from the usability of the site.
    Breaking up text into subheads and bullet points will improve the layout of the page and make the text more scannable.

4. Speed

    How many seconds will user needs to wait for a page to load before they give up and leave a website
    Coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user's computer affects the speed of the website.

5. SEO (Search Engine Optimization)

    SEO stands for "search engine optimization". SEO is a technique which helps search engines (like google, yahoo, bing) find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
    SEO is one of the most commonly neglected aspects of a website, but a website is useless if no one can find it.
    Use keywords in titles, meta tags, headings, file names and in the content of your site.

6. Compatible on Different Browser

    A good website should work properly on all popular web browsers like Firefox, Google Chrome, Safari, Opera and Internet Explorer. Old versions of Internet Explorer (like IE7, IE8) are considered a headache for a developer as they behave abnormally for the normal code.
    A good website also gives a consistent experience on all above listed browsers.

7. Functionality

    All the elements of your site should work seamlessly. You need to fix all the page errors and poorly constructed website elements.
    A poorly built website can severely affect negatively to the performance of your business.

8. Keep your target audience in mind

    Think about the people who would be interested in visiting your Web site.
    If you are designing a website about men wears, the site should have a masculine feel to it. Decorating the page with pink hearts and roses would not be a good idea!

9. Point of Contact or Feedback form

    It is considered a good practice for a website to have a Contact Us Form so that user can drop his considerations and queries.
    It is also considered a good practice for a website to have a Feedback Form too so that user can his valuable observations/feedback about the website.

10. Tracking

    A nice tool like Google Analytics will keep track of the number of people who come to your website, what pages they viewed, where they came from, what keywords they used in search engines, how many left after the first page and more.
    Unlike other media, websites can be easily tracked to see what is working and what isn't. This data will help you to improve the quality and structure of your site."

SBC is here to help you launch your business through effective online marketing strategies via a relevant, effective, attractive website that reflects you and the spirit of your company.  Contact us today!

Test Your Website for Free


If you’re serious about getting your website and digital marketing universe sorted you’ll need a plan of action.

A website that’s not working can be a big sprawling affair – the result of many years of work, reflecting some but not all of the changes in your business, and struggling to reflect where you are now. Chances are if you haven’t looked at the site for the last five years you won’t have capitalised on the huge opportunities that content marketing offer. Yet you may have some really valuable content tucked away– case studies and white papers, guides or even sales proposals that you know capture the essence of how you help far better than the words on your website.

In the midst of all this confusion it can be daunting knowing where to start.

A really useful first step is a thorough audit of your website and marketing collateral so that you understand what’s working and what isn’t – and so that you can draw up a realistic and targeted plan to get your website firing on all cylinders. The process gives you a clear starting point, clarifies what you need to do, and shows you what you can measure to demonstrate the return on your investment.

We often begin the web projects we work on with an audit – and this is what we’re looking for on a company website.


S =  STORY. Does the website tell a good story – the WHY of your business as well as the WHAT and HOW?

A = ACTION. How clear are your calls to action – if you look at the website from 5 paces away is it crystal clear a) what your business does and b) what you want people to do?

T = TONE OF VOICE. How does your business sound? Is the tone of voice consistent? Are you human and easy to understand?

U = USEFUL CONTENT. How much trust-building valuable content do you have on the site and elsewhere in the business, and where are the gaps?

R = RELEVANCE. Are your website messages and the content you share relevant to your audience?

N = NAVIGATION. Do people get lost on your site? Is it full of dead ends?


P = PLATFORM. Is your website platform up to the job? Does it integrate with your CMS? Can you upload new blogs and videos easily?

L = LIKEABILITY. Do you look like the kind of business you’d trust? Do you sound like the good guys?

U = USABILITY. How easy is it for a potential customer to find what they want on the site? Does the site work?

T = TRAFFIC. Where is the site pulling in leads? You’ll want to preserve anything that is working well so analyse your data before you throw out the baby with the bath water

O = OMNISCIENCE. Are you everywhere? How joined up is your site? The best working websites make as many links as possible with the rest of the universe. Guest blogs, social sharing, forums, events, seminars – the more the merrier.


M = MOBILE. You need a site that works on a smart phone. Does yours?

A = ATTITUDE. What’s the personality of your site? Does that reflect your brand?

R = RSS FEED. Is your site creating content that people can’t wait to get their hands on? Is there a newsletter sign up?

S = SEO. What search terms are you getting found for? What search terms are your potential clients using?


Turn your audit into action

The next stage is turning the audit results into a plan of action. After the audit you’ll be clear whether you’re looking at a website refresh or a complete reworking of your website,. You’ll know the content your business already has in reserve, and you’ll know where the gaps are. You’ll know some of the questions you’ll want to ask clients to ensure that the next iteration of your website is truly client focused. And you’ll have a base line to measure from, and the only way is up!

It’s a lot to look for, and an outside view can help. If you’d like our help with your website audit, or with turning your website audit into a plan for action please do give us a shout.



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Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
Phone: 731.402.0402
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