Internet Marketing

Web Design, SEO, Marketing and Social Media Management

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Boosting Your Web Presence is an Ongoing Necessity

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Making sure that your web presence is effective, relevant, and current is an ongoing task that requires consistency in order to maximize the work your site can do for you.  At Studio Blue Creative, we can create and maintain your business’s website so that it reflects the forward thinking that you put into your work and stays competitive in a global digital marketplace.  You may be saying to yourself, “That sounds complicated!” No worries – it is part of what we do at SBC to keep your site updated and working to its full potential to build your business’s customer base. 

Jeff Haden of Inc.com offers “5 tips for Boosting your Web Presence”:

“If you built your website a few years ago it's time for an update, if for no other reason than the fact that usage patterns have changed dramatically: The number of mobile Internet users is expected to surpass the number of desktop users in the next two to three years.

That means your website is unlikely to be as effective a marketing tool as it once was, especially if your site doesn't automatically resize and rearrange content for all possible devices. (Go ahead: Check out a few sites on your mobile phone. Find one that doesn't resize automatically. You'll bail in seconds.)

1. Make it mobile.

The shift to mobile makes it crucial for your website to be optimized for all types of devices, especially smartphones, and tablets. One approach is to create device-specific versions of your website, but a better approach is to use a new responsive design layout that works seamlessly on all platforms—both now and in the future.

2. Update your content—regularly.

Long gone are the days of static websites. Today's most effective websites frequently update content to give visitors a reason to come back.

And quality is just as important as quantity, so make sure your company information is up-to-date and communicate relevant details about your business through regular blog posts or updates. Frequent updates not only help better sell products and services but also play a key role in getting higher search results.

3. Integrate social media.

Social media is an essential tool for every business seeking to build a powerful web presence—from promoting your online brand to managing customer service issues.

Go beyond including social media buttons by adding your Twitter and Facebook feeds directly on your website so customers can stay up-to-date. Invite customers to engage by allowing them to like your products and services so they can become your biggest advocates.

4. Remove annoying features.

Lots of restaurants, for example, upload a PDF of their menu. That's easy for the restaurant but a pain for site visitors. The same is true of any content that requires an application launch, especially on mobile devices.

As the site owner your experience is irrelevant; all that matters is the customer experience. Get rid of anything - anything—that could potentially irritate your visitors... or worse, drive them away.

5. Keep it simple.

The goal of most websites is to get visitors to the content they seek as quickly as possible. A simple, intuitive design is the best way to accomplish that.

Fewer page elements—which can distract visitors—keeps the focus on your website's content and leads them to your desired outcome, whether it's a phone call, email inquiry, or sale.

An easily navigable layout ensures a high engagement rate and makes it easy for visitors to find what they're looking for. For example, photos of a web presence, so your site should feature high-quality images set on a simple backdrop. The photos, not the design, are what's most important.”

Studio Blue Creative works hard to stay ahead of the game and keep your website thriving through innovative frameworks, current content, and relevant information. View our website portfolio to get an idea of what we can do for you, and contact us today to get started!

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Studio Blue Creative, Inc.
300 Lakewood Dr East
Jackson TN
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Phone: 731.402.0402
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