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Responsive Design: The Death to Mobile?

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responsive design on many platformsDid you know that mobile search makes up about 15% of all Google searches, and that number is increasing daily?

You may think your business would benefit from a mobile website, but you might find yourself wondering what technology you should use to accomplish this. Many businesses often cram their
 content into a mobile version of their desktop website, but newer technology is already making the mobile website obsolete.

We at Studio Blue Creative have a different answer.

It’s time to embrace a new technology: responsive web design.

Responsive web design allows a website to adapt its size and layout to the device on which it is being viewed. Responsive web design can be more costly than traditional web design, but for those businesses that would like to have a mobile-friendly website, a responsive website is well worth the investment.

Simplicity of maintaining one website: less is more

Who said that two is better than one? Trying to maintain two websites at once can lead to mistakes and mismatched information when updating your websites. Instead of spending time and money maintaining both your desktop-friendly website and your mobile-friendly website, invest those resources into building and maintaining one responsive website.

Better user experience: make it easy to see your business as relevant

Responsive sites are user-friendly. Unlike mobile websites, there is no redirect from the original URL to a mobile URL, adding load time and frustrating users who simply want their page to load. Responsive sites are also easier to share across different devices without worrying about the device the recipient will be using to view the page.

Google loves responsive websites: content is king

When it comes to web design, you should always be conscious of how your website’s layout will affect your search rankings. By having a responsive website instead of both a desktop website and a mobile website, you minimize the number of URLs that Google has to index. This makes it so that Google doesn’t have to have to use unnecessary resources by crawling duplicate content. Additionally, when valuing links, Google has to decide which website gets the credit – the mobile site or the desktop site. With responsive web design, Google doesn’t have to make this choice because there is only one URL being used for all devices, and all links are pointing at that URL.

Although the fear that responsive design costs significantly more is prevalent in the Web Development community, this is not true. The cost of building with maintaining a desktop website and a separate mobile website are much more than the cost of one responsive site.

Call us at 731-616-0090 and find out.

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Studio Blue Creative, Inc.
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Jackson TN
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