What is SEO(Search Engine Optimization)?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Additional Search engine marketing (SEM) methods including paid listings may achieve higher effectivity. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
What can a website do for me?
The answer to this question is neither short nor easy. With a little research and thought you can find hundreds of reasons, but there are a few general statements that may help you realize your needs. First a website can reach millions of people that might not otherwise be available. Second, customers can view products, services, or whatever you want to share from the comfort of their own home. No matter what type of business you are in, their are ways to grow and make money on the web for you.
Why does it matter how it looks as long as it works?
When you recieve a visitor to your site, they will instantly percieve the quality of your services or products. The first impression a customer or potential customer gets depends on the appearance of your website. A visitor will be interested and explore your site if it is appealing and easy to navigate. You are marketing yourself and your business to the world over the Internet and it is important to show your best.
I don’t think a website will do anything for me, am I right?
No, many people overlook the various products, services, or business processes they can include on a website. Any communication or interactions that happen within your business can be made easier and more effecient by the web. Your business will save money and time while appealing to a much greater audience, the world.
I have heard that my website can be a place to help my employees do their jobs, is this true?
While most businesses view the Internet as an opportunity to expand their sales through traditional e-commerce, few people are aware of the opportunities of increasing efficiency and reducing expenses. Placing business processes, especially those done daily, on the internet is possible for all types of businesses.
So, I want to establish a strong presence on the Web. But where do I start?
The four easy steps we provide below will guide you in the direction of a professionally designed, developed and marketed Web site.
- Step One: Domain Name (URL) Registration — This is the address people will use to access your Web site (www.yourcompany.com). Once you have determined that the URL you wish to use is available, the cost to register a name is anywhere from $8.00 to $35.00 per year. A domain name needs to be renewed every year.
- Step Two: Design of the Web Site — This is where the look, feel, and content of the Web site are determined and created.
- Step Three: Hosting Your Web Site on a Web Server — This is basically where you rent space on a computer that is always connected to the Internet. Price will vary, depending on the amount of disk space you will have and the connection to the Internet.
- Step Four: Marketing Your Web Site — You should be thinking about the marketing of your Web site as it is being designed. The content of the site needs to reflect the search terms if you want your site to appear on search engines.