AEO · Schema Implementation
Schema Markup That AI Actually Uses
FAQPage, HowTo, Article, Author, Organization, LocalBusiness — implemented correctly, validated, and tested across all major search and answer engines.
OVERVIEW
What is Schema Implementation?
WHY IT MATTERS
Why it matters now
WHAT WE DELIVER
What we deliver
Schema audit
We map your current schema (if any), validate it, and document what's broken or missing.
Schema strategy
A plan for which schemas your content needs — FAQPage, HowTo, Article, Author, Organization, LocalBusiness, Service, Product — and where each goes.
Implementation
Schema written, validated, and deployed via your CMS, theme, or a custom plugin. We work with WordPress, Webflow, Shopify, and custom builds.
Validation in production
We test every implementation against Google's Rich Results Tool and Schema.org validator before signing off.
Author and Organization entities
Properly defined Author and Organization entities that AI models can recognize and link across your content.
Maintenance plan
Documented schema strategy your team can follow when adding new content, plus a quarterly review to catch drift.
HOW IT WORKS
How it works
- 1. Audit (week 1)
We crawl your site, document existing schema, and validate everything we find. - 2. Implementation (weeks 2-4)
Schema is added page-type by page-type, validated as we go. Larger sites take longer but follow the same process. - 3. Verification (week 5)
Final validation across all schema, written documentation for your team, and quarterly check-ins scheduled.
FREQUENTLY ASKED
Frequently asked questions
Is schema worth doing if I'm not ranking yet?
Yes — schema is one of the foundations rankings build on, not something you add at the end. Sites with clean schema rank faster as they earn authority. Skip it and you’re fighting with one hand tied.
What's the most important schema to add?
For service businesses: Organization, LocalBusiness, Service, FAQPage. For content-heavy sites: Article, Author, FAQPage. For e-commerce: Product, Offer, Review. We prioritize based on what your content actually is.
Can't I just use a Yoast or Rank Math plugin?
Those handle the basics — Article, Organization, BreadcrumbList. They miss Service, HowTo, Author entity definition, custom FAQ schema with specific questions, and LocalBusiness for multi-location. We use plugins where they work and write custom JSON-LD where they don’t.
Will adding schema improve my Google rankings?
Schema doesn’t directly improve rankings, but it’s a strong eligibility signal for rich results, AI Overviews, and AEO citations — all of which drive traffic. The indirect lift is real and measurable.
How long does schema take to take effect?
Google typically picks up new schema within 1-2 weeks. AI engines (ChatGPT, Perplexity) re-crawl on different cadences but generally reflect schema changes within a month.
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Free · 5 minutes · No card required
BEFORE WE TALK
Before we talk, find out where you stand.
Run your own free AEO Scorecard. We test 3 of your real customer queries against ChatGPT and Claude, score your visibility, and email you a personalized report — including the businesses getting cited instead of you.
NEXT STEP
Ready to talk?
30-minute discovery call. No pitch deck, no pressure. Tell us what you’re trying to do and we’ll tell you whether we can help.