GEO · LocalBusiness Schema
Multi-Location LocalBusiness Schema, Done Right
Most local businesses have broken or missing LocalBusiness schema. We implement it correctly across single locations, multi-location chains, and service-area businesses.
OVERVIEW
What is LocalBusiness Schema?
WHY IT MATTERS
Why it matters now
WHAT WE DELIVER
What we deliver
Schema audit
We document your current LocalBusiness schema implementation — what's present, what's missing, what's broken or conflicting.
GBP alignment
Schema synced to your Google Business Profile so signals reinforce instead of contradicting each other.
Multi-location architecture
For chains and franchises: a unified Organization entity with sub-LocalBusiness entities for each location, properly linked.
Service-area schema
For mobile or service-area businesses: areaServed, serviceArea, and geo radius properly defined per location.
Subtype precision
Use the most specific LocalBusiness subtype for each location (Plumber, Dentist, Restaurant, etc.) instead of the generic LocalBusiness.
Validation & monitoring
Every implementation validated against Google's tool and Schema.org. Quarterly checks to catch CMS-induced drift.
HOW IT WORKS
How it works
- 1. Audit (week 1)
We map current schema, GBP data, and any conflicts. Quote depends on number of locations. - 2. Implementation (weeks 2-4)
Schema deployed location by location, validated as we go. Single location: 2 weeks. 50 locations: 4-6 weeks. - 3. Validation & maintenance (ongoing)
Quarterly schema reviews, alert on validation failures, updates as Schema.org evolves.
FREQUENTLY ASKED
Frequently asked questions
Do I really need LocalBusiness schema if I have Google Business Profile?
Yes. GBP feeds Google’s Knowledge Graph. LocalBusiness schema on your site reinforces that data and feeds AI engines that don’t pull from GBP (Perplexity, ChatGPT, Bing Copilot). They work together.
How do I know if my current schema is broken?
Run your URL through Google’s Rich Results Tool and Schema.org validator. If you see warnings or errors, it’s broken. We do this audit step for free during discovery so you know before we quote.
Can your schema work with Yoast or Rank Math?
Yes — we extend or replace what those plugins generate when they’re insufficient. Most clients keep their existing SEO plugin and we add custom JSON-LD for the gaps.
How long until LocalBusiness schema affects rankings or AI citations?
Map Pack and Knowledge Panel changes show up within 2-4 weeks of validation. AI citation improvements compound over 1-3 months as engines re-crawl. The investment is small relative to the impact.
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BEFORE WE TALK
Before we talk, find out where you stand.
Run your own free AEO Scorecard. We test 3 of your real customer queries against ChatGPT and Claude, score your visibility, and email you a personalized report — including the businesses getting cited instead of you.
NEXT STEP
Ready to talk?
30-minute discovery call. No pitch deck, no pressure. Tell us what you’re trying to do and we’ll tell you whether we can help.