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AI Systems · Internal Tools

Custom Internal Tools Powered by AI

Your team has tools they wish existed — a proposal drafter, a contract reviewer, a competitive-research dashboard. We build them. Fast.

OVERVIEW

What is Internal AI Tools?

Internal AI tools are custom web apps your team uses every day — built specifically for the workflows that don’t fit any off-the-shelf SaaS. We build them on top of LLMs (Claude, GPT-4) with clean web interfaces, integrated with your real data. Examples: a proposal generator that pulls from your past wins, a contract redliner that flags risky clauses, a sales dashboard that researches every new lead automatically.

WHY IT MATTERS

Why it matters now

The cost to builda custom internal tool dropped 10x in the last 18 months. What was a $50k Salesforce app build is now a $5-15k focused tool that’s better than the SaaS.
Generic SaaScan’t do your specific thing. Every team has a workflow they currently solve with a Google Sheet, a Loom, and a lot of manual work — that’s exactly what to replace.
Your team\’s time is the constraint, not the AI. A focused internal tool saves 5-15 hours/week per user. Multiply that across a team and the math is obvious.

WHAT WE DELIVER

What we deliver

Tool scoping & design

We sit with the team that'll use it, map the current workflow, and design a tool that's 5x faster — not just a digital version of the manual process.

Web app build

Production-grade web app with auth, your data, and an interface tuned for the actual task. Hosted on your infrastructure or ours.

AI integration

Claude or GPT-4 doing the cognitive work — drafting, classifying, summarizing, comparing — wherever judgment is required.

Data connections

Pulls from your CRM, your knowledge base, your past work product. The tool knows your business, not just generic best practices.

Permissions & audit

Role-based access so the right people see the right things. Every action is logged.

Training & rollout

We train your team, document the workflow, and stay on retainer for changes as the tool gets used.

HOW IT WORKS

How it works

  1. 1. Workflow audit (week 1)
    We watch your team do the current process. Identify the 3-5 steps that eat the most time. Quote the build.
  2. 2. Build & iterate (weeks 2-5)
    Weekly demos with the actual users so we catch wrong assumptions early. Most tools ship in 4-6 weeks.
  3. 3. Launch & evolve (week 6+)
    Soft launch to a few users, gather feedback, iterate. Then full team. Retainer covers expansion as needs grow.

FREQUENTLY ASKED

Frequently asked questions

You could — until you need it to know your data, follow your process, work for non-technical users, and integrate with your other tools. ChatGPT is the engine; the internal tool is the car. Most teams need the car.

Proposal generators that pull from past wins, contract redliners with risk scoring, lead-research dashboards, content brief generators, sales-call summarizers, internal knowledge search engines, customer-feedback aggregators. We’ll show you anonymized examples of recent builds in our discovery call.

Most internal tools take 4-8 weeks from scoping to live. Larger tools with multiple integrations: 8-16 weeks. We’ll give you a fixed-fee quote at the end of week 1 so there are no surprises.

That’s the whole point. The interface is designed for the actual users — sales reps, account managers, ops staff — not engineers. We test with real users before launch.

Most internal tools run $200-$800/month in retainer plus API costs. Compared to a full-time developer ($10k+/month) or a SaaS subscription that doesn’t do exactly what you need, it’s usually a fraction of the cost.

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BEFORE WE TALK

Before we talk, find out where you stand.

Run your own free AEO Scorecard. We test 3 of your real customer queries against ChatGPT and Claude, score your visibility, and email you a personalized report — including the businesses getting cited instead of you.

NEXT STEP

Ready to talk?

30-minute discovery call. No pitch deck, no pressure. Tell us what you’re trying to do and we’ll tell you whether we can help.